Social media is playing an increasingly big part in how we make decisions about what to buy and how to buy it.
Standing in front of a product in a store we are likely to not only use a mobile device to check prices in other stores and on-line but to ask our social networks for recommendations.
Google calls this decision-making moment the Zero Moment of Truth.
Minter Dial and James Whatley talk about how companies are using this trend and other consumer preferences to change the way they advertise and promote goods.
Minter is President and founder of The Myndset Company whose clients include Orange, PPR (Redcats), L’Oreal, Remy-Cointreau, Samsung, Total, Publicis, Canal+, GDF-Suez and Mazda.
Minter can be contacted at minter@themyndset.com or followed on Twitter @mdial and LinkedIn
James Whatley is Head of Social Media at Soho Square, the Ogilvy agency dedicated to integration. He leads social business across multiple clients and spends his days developing new and exciting ways to create meaningful connections between brands and consumers.
Twitter: @Whatleydude Blog: whatleydude.com
You can find more information about Minter and James on their Guest pages.
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