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Take a Swim in Social Media
Can accountants and lawyers use social media well? By Paul Hutchinson As professional sectors such as law and accountancy face increasing pressure to engage with their future and current clients,...
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Why do you stay with your accountant?
Its easy to find a new accountant. Keeping clients is an important part of the relationship and Kelly Anstee of Tyrrell and Company explains what works for her. I often ask my clients why they stay...
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Show 9: Zero Moment of Truth
Social media is playing an increasingly big part in how we make decisions about what to buy and how to buy it. Standing in front of a product in a store we are likely to not only use a mobile device...
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James Whatley
James Whatley is Head of Social Media at Soho Square, the Ogilvy agency dedicated to integration. He leads social business across multiple clients and spends his days developing new and exciting ways...
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Show 10: How do you measure Social Media ROI?
Can you measure ROI on Social Media? This hotly debated topic is the subject of this show with star guest Olivier Blanchard, author of ”Social Media ROI: Managing and Measuring Social Media Efforts In...
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Show 11: Social Media Communities
Picture Credit Will Lion What’s the best way to create a social media community? Vikki Chowney, Head of Community at TMW, leads a team of 12 community managers for a range of brands within Unilever,...
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Show 12: Social Media Influence
What does it take to become a person of influence in Social Media? Do you have the power to influence others? if you recommend something do others listen and adapt their behaviour? These are the...
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Show 13: Social Media is about people
“People buy from People” doesn’t change because we use social media. That’s why Alex Luff , CEO of Corporate Edge, talks about B2P and why James Day, Community Manger of Ingenious Britain, creates...
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Show 14: The ROI of Social Media Part Two
How to measure the ROI of Social Media This topic was so popular on our Google Plus Community that we asked Olivier Blanchard to come back and do another show. Olivier is the author of ”Social Media...
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Guest bloggers
Would you like to be a guest blogger for the show? From creating content to outsourcing, from measuring influence to the Zero Moment of Truth, we’ve had some fantastic guests who have helped us to...
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Show 15: The Connected Economy, Charities and Social Media
How the Connected Economy and Marie Curie Cancer are using Social Media – with lessons that all businesses can share. Bernie Mitchell of Engaging People and TAGtribe, fresh from Mesh 2013 explains...
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Show 16: Social Media relationships work off-line
Create new business by taking on-line meetings off-line Ed Goodman of Cambridge Business Lounge and Andy Bargery of Klaxon Marketing give two examples of people meeting through social media who take...
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Show 17: Social Media and Influence Marketing
Create, manage and measure influence beyond social scoring . Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in...
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The psychology of sharing and social media: 3 things you need to know
By Nathalie Nahai, The Web Psychologist. Read her best-selling book, Webs Of Influence, here. This post originally appeared on Chinwag.com. Hidden drivers There are many different, psychological...
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Show 18: How Social Media is changing almost everything
Social media is changing how we manage, how we treat customers and how we treat each other In this show we talk about the Yahoo/Tumblr effect, the #fbrape campaign, and how the change in customer...
View Article80 Rules of Social Media
What is your favourite social media ‘rule’? We all have them but Jeremy Waite of Adobe, who was our first guest on the show, has just posted his “80 Rules of Social Media”. Its a hilarious and...
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The Growing Importance of Images in Social Media
Businesses of all types are getting great results from using visual imagery on social networks. Dirk Singer set up 8Megapixels to share trends, stats, news and commentary about social photography and...
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My social media journey – Week 1
Andy Hatcher of The Mapp will be charting his Social Media journey, week by week . (Andy is the MD of The MAPP which provides simple visual planning solutions.) Whether ’tis nobler to be liked or to...
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A Social Media Journey and Fake Followers
A journey into social media marketing Andy Hatcher of The MAPP talks to us about what its like to embark on the use of social media to promote his on-line planning tool. We’ll be following Andy’s...
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My social media journey – Week 2
Andy Hatcher of The Mapp is charting his Social Media journey, week by week . (Andy is the MD of The MAPP Ltd., a company that provides simple visual planning solutions) Getting Found, Getting Lost and...
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