Can you measure ROI on Social Media?
This hotly debated topic is the subject of this show with star guest Olivier Blanchard, author of ”Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization” Link: http://amzn.to/eQuV7I
Olivier explains why ROI needs to be a financial measurement and also explores the idea that social media is not just a part of the marketing function but needs to be part of every department, especially sales.
Read more about Olivier on his guest page and follow him on Twitter @TheBrandBuilder
You can keep up with Oliviers latest thoughts on his popular BrandBuilder blog.
This topic was so popular on our Google Plus Community that we asked Olivier to come back and do another show – listen to The ROI of Social Media Part Two in Show 14.
The post Show 10: How do you measure Social Media ROI? appeared first on The Social Media Show.