What does it take to become a person of influence in Social Media?
Do you have the power to influence others? if you recommend something do others listen and adapt their behaviour?
These are the people that have always been sought out by marketing and PR agencies and until the advent of social media it was usually the rich and famous who were labelled as influencers.
Now, thanks to social media there are other ways to build your influence and the marketing and PR people are turning to different ways to identify the influencers in specific markets.
Listen to Nathalie Nahai and Gabrielle Laine Peters explain what influence is and how someone can become a person of influence in this context:
Find out more about Natalie and Gabrielle on their guest pages and follow them both on Twitter @TheWebPsych and @GabrielleNYC
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