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Three Myths about Sales (that Social Media Disproves)
Are you stuck in old style thinking when it comes to sales? A guest post from Alyson Button Stone, Director of Content Strategy at Nimble Myth #1. You should never use social media to boast about your...
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Show 37: How to avoid producing crap content
In a world deluged with content how do you get noticed? Doug Kessler, the Co-Founder and Creative Director of Velocity Partners talks to us about creating content that is intelligent, entertaining and...
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Show 38: The top 5 reasons why people don’t click your links!
Do you post links to your web site or blog and wonder why no-body clicks them? John Lee, Brand and Social Marketing Manager at Webtrends. Winner of the “Best Branding Campaign” and “Event of the Year”...
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Show 39: What your customer wants out of social
“If your marketing isn’t mobile, its not going anywhere.” Tom Ollerton, Marketing Director at We Are Social talks to us about how things go wrong when the brand focuses just on their message and...
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Show 40: Why you should use Google Plus
Is Google Plus really a wasteland? Adam Vincenzini of Kamber, a specialist content marketing and social media consultancy gives us lots of really good reasons for using Google Plus and some words of...
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Show 41: Personality types and social media
How do you know which personality types react best with your social media content? Stephen Haggard of www.cambridgepersonality.com, soon to be relaunched at www.personalityhq.com , talks to us about...
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The best Twitter conversation
It starts as a chat between a mobile operator and a customer, and then it just gets more and more delightful. The original post is here:...
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Show 42: Using social media to create unique products
Twitter and a hashtag produces a new beer Aberdeenshire-based BrewDog started as two men and dog brewing beer in a shed. Now a multi-million pound company, the brand uses social networks in creative...
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Show 43: Thought leadership and writing like a journalist.
There is more to becoming a thought leader than giving yourself the title. Anna Lawlor of Social i Media has written for The Financial Times, The Sunday Times, The Guardian, The Observer, The...
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Show 44: How to Use Twitter for Lead Generation
Are promoted tweets taking over from social content in lead generation? John Lee, Brand and Social Marketing Manager at Webtrends, a B2B agency, talks us through a case study using Twitter’s new Lead...
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Show 45: How to Make Money from Blogging
Brands and Bloggers: A Match Made in Heaven? Krista Madden has been publishing on-line for 14 years. She started Hand Picked Media to match bloggers to brands and get the best deals for both. When a...
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How employees become powerful ambassadors
Don’t stop your employees from using social networks, encourage them! This is the view of Maz Nadjm Founder of SoMazi a Social Media consultancy with over 9 years of successful delivery. Previously...
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Show 47: Social media: Marketing or PR?
Where does PR fit in the Social Media World? Michelle Goodall, Online PR and Social Media Consultant and Trainer, was involved in helping the Chartered Institute of Public Relations tp produce The...
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Show 48: How to give business a bigger meaning
21st Century Business models are about more than profit Will McInnes now of Brandwatch and Tom Nixon of Nixon McInnes talk to us about how the openness and transparency of social media translates into...
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Show 49: Better Ads, Content Factories and Velvet Ropes
Three Social Media Predictions from James Whatley of Ogilvy James Whatley leads social strategy for Ogilvy & Mather Advertising London, as well as Ogilvy’s integrated agency, Soho Square. Heading...
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Show 50: Ten great tips for social media in 2014
What trends can we expect in Social Media? Michelle Goodall joins us again to talk us through the trends she things are likely to have the biggest impact. These include: 1. Increased investment in...
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Show 51: Making a living by blogging
How a “Mummy blogger” in an overcrowded market earns a full time income Emily Leary started writing A Mummy Too when she got bored on maternity leave and is now an award winning food and lifestyle...
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Show 52: Social Media for a Start-up
How does a start up get started with social media? Kathleen Ong has been busy chasing her dreams in New York, London, Toronto, and Vancouver. She recently graduated with her MBA after majoring in...
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Show 53: How businesses can leverage Instant Messaging Services
Businesses that use IM services get a great response. Tom Ollerton, Marketing Director at We Are Social talks to us about why Instant Messaging services like WhatsApp are becoming ever more important...
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Show 54: Enrich the whole work experience with social
The unexpected benefits of using social networks at work Paul Taylor, is the Innovation Coach at Bromford, a social investor that provides a range of support to people across central England....
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